Category Archives: Research

The 140 Best Twitter Feeds

Time.com just came out with their “Best 140 twitter Feeds for 2013.” However, none are disability-related. Since they won’t do it, I think I will come up with a list of the “Best 140 Twitter Disability-Related Feeds for 2013″ but I first want your input.

Text - Top 140 Disability-related Twitter Feeds for 2013

If you have a favorite Twitter disability-related feed and think others should be following it, too, please share it in the comments section. Please do so by the end of the day 4/15/13. I will compile and categorize the nominations and will share the list in a future NCE Social Media blog post.

Please note, that I reserve the right to exclude some or all of the Twitter feeds nominated due to appropriateness or space limitations.

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Social Media and Gender

Do you know who uses social media? Do you know that women are driving social media usage? It’s true. Today I sahre with you to sources detailing it.

First, here’s a news story and infographic. It demonstrates who uses the biggest social media tools – the gender, age, education and income of the people who engage with your Facebook, Twitter, Google+, Pinterest, Digg and LinkedIn pages.

Second, here is a video from the TED series that discusses demographics and the importance of women in business and how they drive social media.

So are you targeting women with your social media sites?

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2012 Nonprofit Social Networking Benchmark Report

Here’s a video of Jeff Patrick, president of Common Knowledge, being interviewed by Melanie Mathos at the 2012 NTC conference explaining the 2012 Nonprofit Social Networking Benchmark Report.

Jeff goes over topics in the report such as ROI, value of a new fan/follower, commercial social networks, and resources for strategies. If you don’t have a copy of the report, you can get it here. It’s free.

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Social Media Revolution 2011

Two years ago I posted a video on the use of social media. There is now an updated video for this called the Social Media Revolution 2011. Based on #1 International Best Selling Book Socialnomics by Erik Qualman, this video includes statistics on the world’s population, technology adoption, and the continued rise of social media.

Here’s the video. Enjoy.

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Friday Run Down – 3 for the Road

1) A new free calender widget allows you to set up a calendar page, and has a social component. When people sign up to attend it also will post the attendance to Facebook. People can upload photos and comment on the event.

2) Google now allows you to manage your online reputation. Called “Me on the Web” it allows you to set up alerts when someone has posted information about you online. Google also provides tools on how to manage your online identity and how to remove unwanted content. This will be interesting to see how it may be tweaked to manage your organization’s reputation.
Graphic of blue people stanind together and one yellow person standing out in the group
3) Here is an infographic on the real cost of social media from Column Five Media. It compares things such as sales to Facebook fans vs sales to people not signed up as a fan. How are you measuring your sales, donations, referrals, etc. from your constituents who are connected to you via social media?

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5 Things for Wednesday

1) Twitter has started to email account users when someone retweets your tweets. Assuming you check your email often or get prompted when you get a new email, it makes it a little easier to know when someone has retweeted your work.

2) Twitter is buying Tweetdeck. If you use Tweetdeck already, you shouldn’t notice much change.

3) Who has rights to photos you post on social media? A woman posted a photo of the latest shuttle launch on a social media site. News agencies picked it up and used it but few asked permission. This has opened up the debate of who owns the photos, videos, and anything else you post to social media. You should read the privacy and permissions policies for each social media tool/platform/product you use to know.

4) Hashtags continue to be important in social media. I’ve discussed them in the past. Here’s a list of 30 hashtags you may want to follow that are specific to nonprofits.

5) People often ask me what is the future of social media? Is it a semantic web? Is it mashing up current tools? Is it a new and easy way to measure social media? Yes, Yes and Yes. What are your thoughts on the future of social media in the near and distant future?

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Captive Audience

A new study by Experian found that Americans spend 2 hours and 12 minutes on Twitter each month. The average time per session was 13 minutes and 12 seconds. This is 26 times the 30 traditional second elevator pitch. How are you using this time? Are you engaging your constituency during this 13 minutes and 12 seconds? If so what are you saying via social media?

three people in elevator talking

The study also projects that the amount of time people spend on Twitter per session will drop so your time to potentially engage others online will also decrease.

What are some tips you have on getting your constituency to interact with you online?

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Social Media as a Fundraising Tool for 2011

PBSNewsHour had a recent segment on how charities are turning to social media as a fundraising tool now more than ever. In the video, which is embedded below, Allison Fine from The Chronicle of Philanthropy is interviewed by Ray Suarez. I’ve mentioned Allison in a previous post. She creates podcasts on the topic of social media for the Chronicle of Philanthropy and you should check them out.

How is your agency using it as a fund raising tool in the new year?

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Web Video and Innovation

Are you using web video to share your story? If not are you missing out on innovation and reaching new audiences?

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Instant Gratification on Your Phone

According to a new report by TNS Digital Media, using social media is the thing people spend the most time on when they’re using their smartphones. The report found that 4.6 hours are spent on social media per week while 4.4 hours are spent on email.

If you are the 1 in 3 Americans using a smart phone, how are you spending your time on the phone?

chart of columns that indicates different ways people us smartphones

If you’re an information geek like me, I recommend that you watch the demo on TNS Digital Media. You’ll really enjoy it.

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