A new report by Sysomos has found that when you send a tweet it will mostly likely be retweeted within the first hour of posting. After that it likely will not be retweeted. Apparently, after an hour it’s old news and you can use it to line the bird cage.
Are you measuring how people are retweeting your own tweets? Do you find that they retweet it within an hour? Are they only retweeting after work hours or on certain days of the week? In the comments section, let us know when people retweet your posts. If you need help seeing when people retweet your posts, check out our past post on tools that can help you post to social media. These tools allow you to see retweets, too.
You've only got 60 minutes - image from Sysomos
According to Google’s ad planner, social network sites now account for more than 50% of all unique website visitors. This list, which is based on April 2010 data, “excludes adult sites, ad networks, domains that don’t have publicly visible content or don’t load properly, and certain Google sites.” The certain Google sites that were excluded were Google.com and Youtube. Orkut is a Google owned site and it made the list. Still, at more than 50% the majority of web visitors visit social network sites.
Of the top 100 websites, 7 are social media sites. In order they are
- Facebook 35.20% of all visitors (#1 overall)
- Myspace 4.70% (#26 overall)
- Orkut 2.90% (#45 overall)
- LinkedIn 2.50% (#56 overall)
- Hi5 2.20% (#63 overall)
- Renren 2.00% (#70 overall)
- Vkontakte.ru 1.70% (#81 overall)
Sites like Twitter, which ranked #18, were classified as an email and messaging site.
When speaking about social media, often I am asked ‘aren’t young people the only ones using social media?’
I’ve come across a great blog entry from Pingdom.com that answers this question in great detail for people in the US who use social media. The majoirty of social media users are in the 35-44 age group. However, the answer to the aforementioned question is…it depends on the social media being used.
How do your constituents fit into this chart? Are you reaching the right age group with the social media platforms you are currently using?
Filed under Research, Tools
Here’s a video on the newest stats related to the internet. Are you adding to it these numbers by creating content, creating stick webpages, and encouraging open communication?
Seth Godin is considered a marketing guru. We discussed him in a previous post. His book about tribes looks at how the internet has ended mass marketing. He contends that it has empowered people to make big changes. Here’s a video of him describing this in more detail. How has the internet empowered you and the people you serve?