Google Plus, or Google+, can be a great tool. But how do you use it to help drive website hits to your organizations webpage? If you odn’t use it, did you know than more than 100,000,000 do?
Here’s a video from Movie Mondays, a free weekly video on fundraising, that addresses this issue. Specifically, Marc Pittman, noted author and speaker on nonprofits and technology, shares how Google Plus can benefit your organization. Marc wrote the book, Google Plus for Nonprofits.
Please watch the short video and tell us what you think – link to the video: Google Plus for Nonprofits
How do you use Google Plus? Please share in the comments.
Here’s a video of Jeff Patrick, president of Common Knowledge, being interviewed by Melanie Mathos at the 2012 NTC conference explaining the 2012 Nonprofit Social Networking Benchmark Report.
Jeff goes over topics in the report such as ROI, value of a new fan/follower, commercial social networks, and resources for strategies. If you don’t have a copy of the report, you can get it here. It’s free.
YouTube recently announced that they opened livestreaming capabilities for nonprofit organizations who have a channel on YouTube.
If you are not already registered with Youtube as a charity, here are steps to do so.
Let us know once you do so we can share your experiences.
Coca-Cola is the most consumed beverage after water. People collect Coke memorabilia. It’s an iconic brand and the company takes it seriously. So what does a company with such global implications focus on to engage their customers via social media? Content.
Here’s a video explaining Coca-Cola’s social media strategy for content.
Does this mirror things you’re doing already or want to do in the future?
Here is a short video from Constant Contact on the challenges tackling social media and the metrics that are important, especially as you start using social media. The speaker discusses small business but it can easily be interchanged with nonprofit organization.
What have been some of your struggles?
So you think you’re a Twitter guru. Do you know how to use their Advanced Search Tools to find what you seek?
Here’s a nice brief video from Mashable that demonstrates how to use Twitter’s Advanced Search Tools.
Filed under Microblog, Video
Here’s a great tool I stumbled across, MyU2B, which tracks how much a YouTube channel earns each day, the comments, thumbs up or down, and favorites based on views to the channel. In the past I’ve discussed the impact YouTube and other video channels have on your search rankings and advocacy.
While I don’t expect that our agencies would earn significant amounts of money from the ads that are displayed on YouTube, there are indeed significant amounts to be made. For instance Rihanna earns more than $3,300 per day, which translates to more than $1 million annually.
A main benefit I see of MyU2B to us is placing statistics for all of your YouTube videos on your channel in an easy to read chart. If you aren’t listed, check it out and request to see your channel’s statistics.
What other tools do you use to track your YouTube channel and other social media presence?
In addition to being a great way to engage your constituency, social media is a great internal tool, especially when you want to communicate both internally and externally. This video from TEDxNOLA demonstrates how you can use social media in your efforts to get information out quickly when something unexpected happens.
Are you using video and movies to share your story? Is it on YouTube or Vimeo? Are you combining still photos together with music or a voice over on MS Movie Maker? Are you using Miro or Ustream or any other of the multitude of sites that allow you to share videos online?
This video from FilmAid briefly explains how you can use film (and video) to educate and move people to action. You can learn more here and here.