Often I get asked how you can raise awareness and/or funds with social media tools. I think one of the easiest things to do is to make sure your social media pages have as much about your cause on them as possible. Now I don’t want it to look like this
from Million Dollar Home Page
But rather you should make sure to include your logo, website, phone number and mission statement in your backgrounds. This is but a subtle way to remind visitors what it is you do, your contact information, and in some cases perhaps a call to action.
