Tag Archives: facebook

Facebook Updates News Feed (Again)

Facebook has updated its News Feed algorithm again. What does this mean for you? It means that they want more people to know what is going on around them…and by pushing more stories with the most comments, the most shares, and the most likes to the top of your feed, they believe you will want to see that story. Almost one third of people use Facebook to get their news. So, Facebook wants to make sure more people can see the “newsworthy” posts first.

Personally, I don’t like the News Feed default and prefer the All Friends feed. If something hasn’t been commented on or liked you can miss a lot (cure the Fear of Missing Out (#FOMO) music). That said what if your constituents don’t see a post announcing a new advocacy initiative? What if you don’t have many followers on your page yet? Your posts may end up being missed by those who do follow or like you.

Which feed do you prefer?

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What Social Media is Cool with Teens?

It seems that teens change their mind as often as we think. One day they like something, the next day they don’t. Well it isn’t any different with their choice of social media. Teens want to be able to express themselves but also not do so in front of their parents. A recent story in the NY Times highlights studies that founds teens are more interested in using Twitter this year versus last year. They’re also more interested in using Instagram but not Facebook. Parents, if you have a Facebook account only to monitor your kids, you’ll want to make sure you understand Twitter and Instagram, too.

Mom watching over shoulder of two teen girls on a computer

source: uknowkids.com

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Newest Changes to Twitter and Facebook

Twitter recently announced that they were going to start allowing people who follow your account on Twitter, regardless if you follow them back, to send you direct messages on Twitter. It’s also been reported that you cannot have and weblinks in your Twitter direct messages. Other than spam from companies trying to sell you goods, how do you think this will impact you and your organization?

Facebook also made news by announcing that it has changed its privacy policy…again… that will allow all users to be discovered using Facebook Graph (it’s search tool). It doesn’t matter if you’ve protected and locked down your account. Fortunately there are a couple of tips to protect your information on Facebook as best possible without taking the step of completely deleting your account.

Will you follow people on Twitter just to send them direct messages? Is that spamming people you otherwise can’t contact?

What about Facebook? Will you make the necessary edits to your account to keep it as private as possible?

Let us know in the comments section.

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How People Use Social Media

The nice folks at Wolfram Blog have created a set of charts identifying how people talk on Facebook as they age. Wolfram Alpha allows people to donate access to their Facebook feed so that they can study how we use technology. More than one million people have done so to date.

The newsflash is that the younger you are the more you talk about Facebook on Facebook.

Line chart indicating people talk less about Facebook as they age.  It is about equal between genders

source: Wolfram Blog

That’s not too surprising but some of the other charts might be of interest to you and your organization. Information like amount people talk about health on Facebook goes up as the user ages and women talk about family and friends much more than men.

Other facts that result from the analysis of this information is the media number of friends for a person on Facebook is 342 and looking at a broader group of Facebook users (these people in the student and their friends) there are many more people with almost no friends on Facebook, and the number of friends a user has peaks when the user is aged 20 and goes down from there.

If you knew more about the way your constituents, volunteers, trustees, donors, etc., used social media would you interact with them differently? Let me know in our comments section.

PS The man behind the research has a fascinating background and it’s worth reading.

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The King is dead! Long live the King!

Ok, the King isn’t really dead but Facebook’s EdgeRank is. Facebook now uses more than 100,000 factors in it’s algorithm to determine what is in your Facebook feed. That’s in addition to the original 3 found in EdgeRank: weight, affinity and time.

I’ve written about EdgeRank in the (past. Just like Facebook, what once was simple now is complex. It is also a reason why I don’t like Facebook as much. I don’t like missing posts from friends who only post once in a blue moon.

So what are your thoughts on Facebook’s algorithms that create what they think you want to see most? Please share in the comments section.

Blue box with word bubbles, an anvil and a clock.  Underneath are the words, affinity, weight, and relevance

image source: SmartBusinessTrends.com

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Four things for 4th of July

Since it’s the 4th of July tomorrow, here are four things that are trending in social media right now.

1) Instagram video. Earlier this summer Instagram released it’s video component to compete with Twitter’s Vine. Some say it hit Vine hard. Others say, not so fast. In my opinion I like the filters you can use on Instragram but the 15 seconds seems too long compared to Vine’s 6 seconds. Chalk it up to another Facebook imitating what is popular elsewhere instead of creating their own new innovation. can you say #hashtags?

2) Countries again want to block social media because of the political unrest they cause. Countries like Turkey have tightened their control and want offices for the social media giants to be located in their own country so staff may be summoned to government offices when needed. When you have countries insisting on offices and blocking posts you have a very powerful tool at your hands. Use it wisely.

3) You must use Social Media to replace the RRS Feeds that Google and others have dropped. RSS Feeds were a great tool to aggregate news from many sites into one place and you could make it your own. Now you have to use a Web 3.0 social version of it. If someone likes a link and shares it all you have to do is refresh your social media feed. Since Google and others have decided that RSS feeds are no longer necessary, boo hiss, you can use social media in its stead.

4) Here are some APPs picked for you for the 4th of July. From Grilling guides, to beaches and fireworks. Ejnoy!

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Facebook makes changes…AGAIN

In the past week Facebook anounced two changes that I think you should take note of: 1) they are going to start allowing hashtags to be posted in status updates and 2) they changed the news feed again.

If you recall from one of my previous posts, hashtags are key words or terms that you expect people to use in searches so that they can find your post(s). It can be an actual word or an abbreviation that would mean something to the intended reader. For instance one conference I will be attending uses the hashtag #afpicon so people can find information specific to the conference. Another example would be to add the hashtag #autism to a post about autism. You would then be alerting people that the theme is autism and at the same time helping search features of Facebook, Google, etc., know what the keyword is in your post.

Words #hashtag mania

The second item I mention was the news feed. Facebook is still in the process of rolling it out to all !.0 bilion+ users. The goal is to make the page design more visually appealing to users – especially those using mobile technology.
Mark Zuckerberg said that the new news feed will “give everyone in the world the best personalized newspaper in the world.”

So how do you use hashtags and how do you like the new Facebook news feed? Let us know in the comments. We want to hear from you.

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As 2012 Winds Down

As 2012 winds down there were several major stories that I came across that are worth sharing.

First, not even the former marketing director of Facebook knows how the privacy policies at Facebook work. Randi Zuckerberg is the sister of Facebook founder Mark Zuckerberg found out the hard way. On Christmas Day Randi posted a family photo on Facebook. She thought only her friends could see it. Boy was she wrong. Shortly after posting someone posted the photo to Twitter. She asked the person to remove the photo from Twitter. When you set photos to only be available to friends, you’re not really setting them to be viewed only by friends. I expect a revised version of how to make photos on Facebook private any day now. Here’s the photo that caused the ruckus…

Photo of Zuckerberg family around kitchen island

from Mashable

Second, a local nonprofit executive is suing LinkedIn, because someone put up a LinkedIn profile with his personal information without his permission. I’m not sure why someone would post his private information on LinkedIn in this manner. It leads me to point out that even if you don’t post information to social media – others will on your behalf. If they post with nefarious reasons it can damage your personal or your organization’s reputation online. It can take weeks if not months to clean this up online. Pay attention!

Third, Last week I attended a great seminar at Jones Day that featured attorneys and representatives from the National Labor Relations Board (NLRB) who discussed social media policies. The NLRB has a sample social media policy that you can use that the NLRB’s Acting General Counsel deems lawful. It is found in NLRB Operations Memorandum 12-59. At the seminar they also noted that privacy rules like HIPAA may need to be followed and thus would need to be included in the social media policy.

Grenn higlighter higlighting the word policy in a dicitionary

image from Business2community.com

Finally, as social media continues to change how we do work, how we communicate and how we live, 2013 should be an interesting year. What do you expect from social media in 2013? Let us know in the comments.

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10 Social Media Things I’m Thankful for This Year

Coming up on Thanksgiving, I wanted to share a top ten list of things I’m thankful for when it comes to social media.

10. Restricted social media like Path to share with a select group of people.
9. Getting up to the minute news via Twitter.
8. Learning what rhymes with purple from Pinterest.
7. Meeting a co-presenter online and working virtually with her for a year before meeting in real life.
6. Facebook hasn’t changed my privacy settings for a while…oh wait, nevermind. They just did again :(
5. Foursquare rolled out updates for local merchants (including nonprofit merchants)
4. Instagram was opened up to Droids.
3. More books specific to nonprofit use of social media have been published including these three gems: 1, 2, 3.
2. That share button on every piece of mail, email, and website is increasingly important.

and the number one social media thing I am thankful for this Thanksgiving season is…

1. Using Social Media for Nonprofits Gangnam Style

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Voting, Elections and Real Time Social Media

First, I hope you vote today!

Did you know that Facebook is doing real time tracking of voting today? John Haydon, who is a social media specialist that I have referenced numerous times, has a great brief video showing you what Facebook is up to. After viewing it, think how you can use the demographic information provided by Facebook to better target your audience and to better engage with them.

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