Google Plus, or Google+, can be a great tool. But how do you use it to help drive website hits to your organizations webpage? If you odn’t use it, did you know than more than 100,000,000 do?
Here’s a video from Movie Mondays, a free weekly video on fundraising, that addresses this issue. Specifically, Marc Pittman, noted author and speaker on nonprofits and technology, shares how Google Plus can benefit your organization. Marc wrote the book, Google Plus for Nonprofits.
Please watch the short video and tell us what you think – link to the video: Google Plus for Nonprofits
How do you use Google Plus? Please share in the comments.
This week Google announced that they were going to add information from Google+ pages into their search algorithms so that they can create a more personalized result when you search. Sounds great, right?
But hold one for a second. What does this mean for you and your agency? It means Google+ pages now impact the result people see when they use a search engine like Google to find you. To make sure that your agency’s programs and agency name continue to be top 10 results in Google, you’ll want to start a Google+ page if you already haven’t done so yet. On this page, you’ll want to make sure to include keywords and terms that are similar to your agency website’s content.
Here are a couple of resources, that I usually turn to with social media questions, that should help you create and maintain a Google+ page.
What are some of the Google+ resources that you’ve found that are helpful?
Google has a great web page on how to add +1 buttons for your website. If you’re already using Google+ you really should consider adding these to your website, too.
Facebook changed things up a bit in the past few weeks. You now don’t have to ‘like’ something to be able to comment on a page. The subscribe button allows you to be part of a page’s conversation without being previously connected to the page. John Haydon has a great run down on how the changes and specifically the subscribe button helps nonprofits.
What are your thoughts on the changes? Please feel free to share them in the comments box below.
Filed under Facebook, Google
1) A new free calender widget allows you to set up a calendar page, and has a social component. When people sign up to attend it also will post the attendance to Facebook. People can upload photos and comment on the event.
2) Google now allows you to manage your online reputation. Called “Me on the Web” it allows you to set up alerts when someone has posted information about you online. Google also provides tools on how to manage your online identity and how to remove unwanted content. This will be interesting to see how it may be tweaked to manage your organization’s reputation.
3) Here is an infographic on the real cost of social media from Column Five Media. It compares things such as sales to Facebook fans vs sales to people not signed up as a fan. How are you measuring your sales, donations, referrals, etc. from your constituents who are connected to you via social media?
Filed under Research, Tools
During the Superbowl, YouTube ran their first ever TV commercial. Google, which owns YouTube, has allowed us, the public, to create similar videos. And it’s Free! You can easily do one for your own agency and use it in your own marketing efforts. You just need to click here to get started.
Here is one I did for the NCE Social Media blog. Enjoy
This week there has been quite a flurry of news for Twitter and Facebook. Bing, Microsoft’s search engine, announced a deal with the two social media tools to include their feeds in search results. That means in the future if you blog or post or tweet about your agency, those blog posts and tweets will appear in Bing’s results.
Also, Google just announced a new social media search feature. This will allow you to search social media profiles from your friends on social media networks connected to your Google profile. Check it out when it launches for public use in a few weeks.
Have you started thinking strategically about the information you post for your agency? What you say in 140 characters are now even more important than ever.
Bing, Facebook and Twitter now together
Here are links to the top 4 search engine’s guidelines for webmasters. These explain how to get your website listed and can help you get a higher search results ranking.