Here’s a video of Jeff Patrick, president of Common Knowledge, being interviewed by Melanie Mathos at the 2012 NTC conference explaining the 2012 Nonprofit Social Networking Benchmark Report.
Jeff goes over topics in the report such as ROI, value of a new fan/follower, commercial social networks, and resources for strategies. If you don’t have a copy of the report, you can get it here. It’s free.
Erik Qualman is a thought leader in the use of social media in business. His website, Socialnomics, has a video about the return on investment (ROI) of social media. You’ve seen a previous video from him on our blog on the use of social media in the world and one of him describing the future of social media.
If you use of social media, have you considered the ROI? Watch this video and see if you think of new ways to consider ROI for your organization’s efforts.
Filed under Education and Training
