Paul Miller wrote a brief article on the “5 Questions to Ask Before Build Social Media Campaigns“. It’s worth a read.
His five questions are:
1. Who are you targeting?
2. How does your target audience use social media?
3. How should you come across?
4. What do you want to achieve?
5. Are you ready for a long engagement?
You have to read the story to see his answers. The article is from the website eMarketingandcommerce.com Please visit the site to see if more of their stories and information is useful to you in your endeavors.