Erik Qualman is a thought leader in the use of social media in business. His website, Socialnomics, has a video about the return on investment (ROI) of social media. You’ve seen a previous video from him on our blog on the use of social media in the world and one of him describing the future of social media.
If you use of social media, have you considered the ROI? Watch this video and see if you think of new ways to consider ROI for your organization’s efforts.