Did you know that 93% of charities have a Facebook page? A new study by the University of Massachusetts Dartmouth Center for Marketing Research also found that 97% of large charities have a Facebook page as of 2009. The study found that charities adopted social media faster and the adoption was more widespread than for-profit use.
Other facts uncovered in the study:
- 90% of charities had Twitter accounts
- 65% had blogs
- 36% had LinkedIn pages
- 30% had MySpace pages
So are you part of the 93% with a page or 7% without?