93 or 7?

Did you know that 93% of charities have a Facebook page? A new study by the University of Massachusetts Dartmouth Center for Marketing Research also found that 97% of large charities have a Facebook page as of 2009. The study found that charities adopted social media faster and the adoption was more widespread than for-profit use.

Other facts uncovered in the study:

  1. 90% of charities had Twitter accounts
  2. 65% had blogs
  3. 36% had LinkedIn pages
  4. 30% had MySpace pages

So are you part of the 93% with a page or 7% without?


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