Searching Just Got Social for NPOs

This week Google announced that they were going to add information from Google+ pages into their search algorithms so that they can create a more personalized result when you search. Sounds great, right?

But hold one for a second. What does this mean for you and your agency? It means Google+ pages now impact the result people see when they use a search engine like Google to find you. To make sure that your agency’s programs and agency name continue to be top 10 results in Google, you’ll want to start a Google+ page if you already haven’t done so yet. On this page, you’ll want to make sure to include keywords and terms that are similar to your agency website’s content.

Here are a couple of resources, that I usually turn to with social media questions, that should help you create and maintain a Google+ page.

What are some of the Google+ resources that you’ve found that are helpful?

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