121 Billion and Counting

A new study has found that Americans have spent 121 billion minutes on social media this year. That’s up more than 37% from last year alone. How much time is that really? Imagine watching Honey Boo Boo for over 460,000 years nonstop. That’s crazy!

Photo of Honey Boo Boo is Pink Princess Gown - photo courtesy TLC

At 121 billion minutes, that means the average American, including all newborns and the most senior of senior citizens, spends 6 hours on social media each year. Needless to say, that’s a lot of time.

If your constituents spend an average of 6 hours on social media each year what are they seeing? Are they seeing anything from your organization? Are they being engaged by your posts, comments and replies?

Tell us what you think in the comments.


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