An article from TalentZoo written by folks at HootSuite got me thinking about how to separate out the good stuff on social media from the bad. It also got me thinking on how to make my own social media posts wheat and not chaff.
Here is a list of things you stated in the article that you can do right now to help you in this endeavor.
- Begin Listening – hear what people say
- Outreach to Influencers – engage people that influence you online
- Amplify by Sharing – find a good story – share it with others through your stream
- Ask Opinions of Your Followers – your followers are a built in focus group, use them
- Use it as an Early Warning System – see any complaints about your agency? Head them off here.
- Be the Party Host – keep things in check and moving to your desired outcomes
The Pew Internet Life Project has release a new study related to location-based check in services such as Gowalla, Foursquare and Facebook Places. It found that adults are 8 times less likely to use a location-based check-in application. Overall, 4% of Americans use location-based check-in tools.
What does that mean to you? It probably means that you should really consider who your target audience really is, and if they are using smartphones prior to embarking on a full fledged location-based program. If your target audience is comprised of younger adults who use smartphones then you should give more serious consideration to location-based check-in applications. If not, then perhaps you should use those energies in your other social media efforts.
If you want to revisit one of my previous posts on the launch of Facebook Places, visit it here.
image from NY Times
Every wonder how your Twitter postings influences others? Free online tools such as Klout analyze your use of Twitter and gives you recommendations to be more influential. Try it out and see what ideas it may spawn…
Often I get asked how you can raise awareness and/or funds with social media tools. I think one of the easiest things to do is to make sure your social media pages have as much about your cause on them as possible. Now I don’t want it to look like this
from Million Dollar Home Page
But rather you should make sure to include your logo, website, phone number and mission statement in your backgrounds. This is but a subtle way to remind visitors what it is you do, your contact information, and in some cases perhaps a call to action.