Tag Archives: linkedin

14 and Proud of It

LinkedIn recently announced they were going to drop the minimum age of users in the US to 14. Their reasoning is to help “pre-university” students in LinkedIn lingo, aka high school students to everyone else, prepare their online resume/online identity for a career once they are out of high school.

Will we see pre-university students connect their Twitter and Facebook feeds to LinkedIn? Does a student, or parent of a student, really want to let their child have a professional account connected to their other social media accounts that are for fun? Perhaps, but time will tell.

Here are some takeaways that I see that could benefit agencies by this move. You can encourage younger audiences to connect to your group through a professional social networking tool. Once they connect, you may be able to see their links, connections and interest in your organization. Perhaps those children who follow your organization’s group on LinkedIn will be a connection for not-so-distant future direct-support workers. Maybe they have the connections you need for your next gala.

What are your thoughts?


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As 2012 Winds Down

As 2012 winds down there were several major stories that I came across that are worth sharing.

First, not even the former marketing director of Facebook knows how the privacy policies at Facebook work. Randi Zuckerberg is the sister of Facebook founder Mark Zuckerberg found out the hard way. On Christmas Day Randi posted a family photo on Facebook. She thought only her friends could see it. Boy was she wrong. Shortly after posting someone posted the photo to Twitter. She asked the person to remove the photo from Twitter. When you set photos to only be available to friends, you’re not really setting them to be viewed only by friends. I expect a revised version of how to make photos on Facebook private any day now. Here’s the photo that caused the ruckus…

Photo of Zuckerberg family around kitchen island

from Mashable

Second, a local nonprofit executive is suing LinkedIn, because someone put up a LinkedIn profile with his personal information without his permission. I’m not sure why someone would post his private information on LinkedIn in this manner. It leads me to point out that even if you don’t post information to social media – others will on your behalf. If they post with nefarious reasons it can damage your personal or your organization’s reputation online. It can take weeks if not months to clean this up online. Pay attention!

Third, Last week I attended a great seminar at Jones Day that featured attorneys and representatives from the National Labor Relations Board (NLRB) who discussed social media policies. The NLRB has a sample social media policy that you can use that the NLRB’s Acting General Counsel deems lawful. It is found in NLRB Operations Memorandum 12-59. At the seminar they also noted that privacy rules like HIPAA may need to be followed and thus would need to be included in the social media policy.

Grenn higlighter higlighting the word policy in a dicitionary

image from Business2community.com

Finally, as social media continues to change how we do work, how we communicate and how we live, 2013 should be an interesting year. What do you expect from social media in 2013? Let us know in the comments.

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Filed under Policy, Tools

Social Network Sites Dominate Web Visitor Results

According to Google’s ad planner, social network sites now account for more than 50% of all unique website visitors. This list, which is based on April 2010 data, “excludes adult sites, ad networks, domains that don’t have publicly visible content or don’t load properly, and certain Google sites.” The certain Google sites that were excluded were Google.com and Youtube. Orkut is a Google owned site and it made the list. Still, at more than 50% the majority of web visitors visit social network sites.

Of the top 100 websites, 7 are social media sites. In order they are

  1. Facebook 35.20% of all visitors (#1 overall)
  2. Myspace 4.70% (#26 overall)
  3. Orkut 2.90% (#45 overall)
  4. LinkedIn 2.50% (#56 overall)
  5. Hi5 2.20% (#63 overall)
  6. Renren 2.00% (#70 overall)
  7. Vkontakte.ru 1.70% (#81 overall)

Sites like Twitter, which ranked #18, were classified as an email and messaging site.

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Change.org’s premium service is now free for all nonprofits!

This is an email I got today that I wanted to share with our readers. Please visit the Change.org link listed below for more information. If you already use this service, please let us know.

Hello Nonprofit Admins,

Good news! The $20 monthly fee for our premium service is no more. Now all nonprofits on Change.org have the premium service toolset added to their Admin Dashboards. In addition to all the tools that came with the basic service, all nonprofits can now:

1) Create Actions, including email petitions that can empower and expand your base of supporters

2) Message all your supporters

3) Send supporter requests to recruit new members

4) Link to your profiles on MySpace, Facebook, Twitter and YouTube

That’s just a small sampling of what your organization can now do on Change.org with the premium toolset. For a complete list and background on the enhancements, please see:


We also have a new feature for nonprofits on Change.org that is synched with Twitter and allows admins to ask the rapidly growing Change.org community for help with a specific need in 140 characters or less. These “Asks” can range from requests for volunteers to calls for immediate online action and will soon show up in numerous feeds throughout Change.org.

To view a feed of most recent “Asks” from all nonprofits on Change.org, go to: http://www.change.org/nonprofits. To post your own asks, simply go to your nonprofit homepage and make sure you’re logged in.

As a reminder, I give free Webinars every Wednesday that explain in detail the new toolset and how to fully maximize your organization’s presence on Change.org. If you know how to use the site and the tools correctly, your organization could have hundreds if not thousands of new supporters in just a few months – something we regularly see with organizations that engage the Change.org community. The Webinar schedule is listed on the right here: http://nonprofits.change.org

Finally, you may have noticed that a number of organizations such as Amnesty International http://www.change.org/amnestyusa have branded headers for their profiles. If you want to have your branding appear on your nonprofit’s header, just email us the design you’d like to use and we’ll upload it. The dimensions must be 939 pixels in width and no more that 150 pixels in height.

As always, I am here to help and hope to hear from you or see you on the site soon!

THANKS so much,


Heather Mansfield
Nonprofit Community Manager, Change.org

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