The ALS is doing a Tweet for ALS Day today to raise $10,000 in 10 hours. And they are only asking for $1 per person – although donors will likely an average gift that is more. This is a good example of how to empower your followers to give their money as well as act virally to build awareness.
They were also wise to remind viewers to change their Facebook status for the day. This online giving program day then reaches multiple platforms.