A new report from Nielsen finds that social networking is now the #1 thing people do online. Almost one quarter of time spent on the computer is for social networking. That’s a 43% jump in time spent on social networking in just one year.
How much time have you spent on social media yourself? How much time do you spend managing your agency’s social media presence? This should be a wake-up call to make sure you’re connecting with your current and potential constituents who go online for information.