The nice folks at Wolfram Blog have created a set of charts identifying how people talk on Facebook as they age. Wolfram Alpha allows people to donate access to their Facebook feed so that they can study how we use technology. More than one million people have done so to date.
The newsflash is that the younger you are the more you talk about Facebook on Facebook.
source: Wolfram Blog
That’s not too surprising but some of the other charts might be of interest to you and your organization. Information like amount people talk about health on Facebook goes up as the user ages and women talk about family and friends much more than men.
Other facts that result from the analysis of this information is the media number of friends for a person on Facebook is 342 and looking at a broader group of Facebook users (these people in the student and their friends) there are many more people with almost no friends on Facebook, and the number of friends a user has peaks when the user is aged 20 and goes down from there.
If you knew more about the way your constituents, volunteers, trustees, donors, etc., used social media would you interact with them differently? Let me know in our comments section.
PS The man behind the research has a fascinating background and it’s worth reading.
Filed under Research, Tools
Time.com just came out with their “Best 140 twitter Feeds for 2013.” However, none are disability-related. Since they won’t do it, I think I will come up with a list of the “Best 140 Twitter Disability-Related Feeds for 2013” but I first want your input.
If you have a favorite Twitter disability-related feed and think others should be following it, too, please share it in the comments section. Please do so by the end of the day 4/15/13. I will compile and categorize the nominations and will share the list in a future NCE Social Media blog post.
Please note, that I reserve the right to exclude some or all of the Twitter feeds nominated due to appropriateness or space limitations.
Do you know who uses social media? Do you know that women are driving social media usage? It’s true. Today I sahre with you to sources detailing it.
First, here’s a news story and infographic. It demonstrates who uses the biggest social media tools – the gender, age, education and income of the people who engage with your Facebook, Twitter, Google+, Pinterest, Digg and LinkedIn pages.
Second, here is a video from the TED series that discusses demographics and the importance of women in business and how they drive social media.
So are you targeting women with your social media sites?
Here’s a video of Jeff Patrick, president of Common Knowledge, being interviewed by Melanie Mathos at the 2012 NTC conference explaining the 2012 Nonprofit Social Networking Benchmark Report.
Jeff goes over topics in the report such as ROI, value of a new fan/follower, commercial social networks, and resources for strategies. If you don’t have a copy of the report, you can get it here. It’s free.
Two years ago I posted a video on the use of social media. There is now an updated video for this called the Social Media Revolution 2011. Based on #1 International Best Selling Book Socialnomics by Erik Qualman, this video includes statistics on the world’s population, technology adoption, and the continued rise of social media.
Here’s the video. Enjoy.