Here’s a video of Jeff Patrick, president of Common Knowledge, being interviewed by Melanie Mathos at the 2012 NTC conference explaining the 2012 Nonprofit Social Networking Benchmark Report.
Jeff goes over topics in the report such as ROI, value of a new fan/follower, commercial social networks, and resources for strategies. If you don’t have a copy of the report, you can get it here. It’s free.
YouTube recently announced that they opened livestreaming capabilities for nonprofit organizations who have a channel on YouTube.
If you are not already registered with Youtube as a charity, here are steps to do so.
Let us know once you do so we can share your experiences.
Filed under Video
It would be the end of the year without another Top Ten list. NCE Social Media is no exception.
Here are the top 10 posts from the past year.
10. Google+
9. Social Media Etiquette
8. 10 Commandments of Posting Online
7. Facebook’s EdgeRank
6. Megaphones
5. Social Media as a Fundraising Tool for 2011
4. Setting Up Facebook Fan Pages
3. New Facebook Groups
2. Share Buttons and Bars
1. Is YouTube Making You Money?
What were your favorites?
Filed under Education and Training, Facebook, Google, Marketing and Awareness, Microblog, Tools
Here’s a great tool I stumbled across, MyU2B, which tracks how much a YouTube channel earns each day, the comments, thumbs up or down, and favorites based on views to the channel. In the past I’ve discussed the impact YouTube and other video channels have on your search rankings and advocacy.
While I don’t expect that our agencies would earn significant amounts of money from the ads that are displayed on YouTube, there are indeed significant amounts to be made. For instance Rihanna earns more than $3,300 per day, which translates to more than $1 million annually.
A main benefit I see of MyU2B to us is placing statistics for all of your YouTube videos on your channel in an easy to read chart. If you aren’t listed, check it out and request to see your channel’s statistics.
What other tools do you use to track your YouTube channel and other social media presence?
Are you using video and movies to share your story? Is it on YouTube or Vimeo? Are you combining still photos together with music or a voice over on MS Movie Maker? Are you using Miro or Ustream or any other of the multitude of sites that allow you to share videos online?
This video from FilmAid briefly explains how you can use film (and video) to educate and move people to action. You can learn more here and here.
During the Superbowl, YouTube ran their first ever TV commercial. Google, which owns YouTube, has allowed us, the public, to create similar videos. And it’s Free! You can easily do one for your own agency and use it in your own marketing efforts. You just need to click here to get started.
Here is one I did for the NCE Social Media blog. Enjoy
Mashable recently posted that YouTube is the top social media innovation in the past decade. That’s a pretty bold statement on their part but lets look at their evidence.
Increases in bandwidth, better video capture and uploading, and the rise of social networks were all key roles in increasing the need for YouTube. Being able to embed content in other media, such as this blog post was a great way to spread information via social networks. Anyone is able to post information to YouTube. While some content belongs on America’s Funniest Home Videos, Youtube has lent itself to citizen journalism. Finally it has allowed common people such as Susan Boyle to become famous through their talents. Here’s Susan!
YouTube Direct is a a free tool of YouTube that allows you to ask your constituencies to upload videos on your own website. Similar to what many news websites offer, you can ask your webpage viewers to upload their videos. You are able to review the videos before they get posted to your site, so you can catch any spam or any videos that might not meet HIPPA or your professional standards.
The YouTube Direct page indicates one example we can use includes nonprofits can place a call for support videos around a social media campaign. A truly great advocacy tool for you.
This video from YouTube explains YouTube Direct in a little more detail. If you are already using YouTube Direct, tell us how in our comments section.
The 2009 Arc Convention is happening right now in Pittsburgh. If you’re reading this I hope you are here at the convention.
I wanted to share a special video with you for this installment for Video Fridays. This is a video from Flame, the band that played at the Opening Dinner. If you’d like to see more of their videos, here is a link to their YouTube page and one for their videos and music files from their website.
This is a great example of how a YouTube video can share one of your myriad programs. How are you using videos for your online marketing and advocacy efforts?
Filed under Marketing and Awareness, Tools, Video
I thought I’d mix up the Video Friday posts by posting one Saturday…this one is not about the content of the video but how it is being used to support the agency that posted it.
The Sprout Touring Film Festival, which will be at The Arc of the US Convention in Pittsburgh, has a YouTube Channel with lots of videos. If you notice in the left column they have a donate now button here. Great placement for it! If you look at their videos individually, you’ll also see a donation button. What are you doing with your donation buttons?
Here’s one of their videos.
Filed under Video
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