Tag Archives: Algorithm

Facebook Updates News Feed (Again)

Facebook has updated its News Feed algorithm again. What does this mean for you? It means that they want more people to know what is going on around them…and by pushing more stories with the most comments, the most shares, and the most likes to the top of your feed, they believe you will want to see that story. Almost one third of people use Facebook to get their news. So, Facebook wants to make sure more people can see the “newsworthy” posts first.

Personally, I don’t like the News Feed default and prefer the All Friends feed. If something hasn’t been commented on or liked you can miss a lot (cure the Fear of Missing Out (#FOMO) music). That said what if your constituents don’t see a post announcing a new advocacy initiative? What if you don’t have many followers on your page yet? Your posts may end up being missed by those who do follow or like you.

Which feed do you prefer?

Advertisements

Leave a comment

Filed under Facebook

The King is dead! Long live the King!

Ok, the King isn’t really dead but Facebook’s EdgeRank is. Facebook now uses more than 100,000 factors in it’s algorithm to determine what is in your Facebook feed. That’s in addition to the original 3 found in EdgeRank: weight, affinity and time.

I’ve written about EdgeRank in the (past. Just like Facebook, what once was simple now is complex. It is also a reason why I don’t like Facebook as much. I don’t like missing posts from friends who only post once in a blue moon.

So what are your thoughts on Facebook’s algorithms that create what they think you want to see most? Please share in the comments section.

Blue box with word bubbles, an anvil and a clock.  Underneath are the words, affinity, weight, and relevance

image source: SmartBusinessTrends.com

Leave a comment

Filed under Facebook