Here is a short video from Constant Contact on the challenges tackling social media and the metrics that are important, especially as you start using social media. The speaker discusses small business but it can easily be interchanged with nonprofit organization.
Seth Godin has a great blog post on how to catch up if your company (or agency) has not embraced technology as a means for communication. It’s not too late!
One of the points he makes includes using bulk email tools and he mentions MailChimp specifically. Email marketing through tools such as MailChimp can be a low-cost communication tool that you should be using. A few advantages of using a bulk email marketing software tool versus your MS Outlook account includes more formatting options, better list management, and less occurrence of your email landing in a spam folder, thus placing your domain on a blacklist. Many of these companies have a nonprofit discount that isn’t listed on their website.
Here’s a video on how to integrate MailChimp into your social media tools.
Other major bulk email marketing companies, in no order, include: