Simple Awareness

Often I get asked how you can raise awareness and/or funds with social media tools. I think one of the easiest things to do is to make sure your social media pages have as much about your cause on them as possible. Now I don’t want it to look like this

from Million Dollar Home Page

But rather you should make sure to include your logo, website, phone number and mission statement in your backgrounds. This is but a subtle way to remind visitors what it is you do, your contact information, and in some cases perhaps a call to action.

Bonus Video Friday Post

I came across a video that I wanted to share prior to next Friday. It is from the Buzz2009 Conference – a national conference on social media for associations. The video is about the magic of viral marketing, led by Guy Kawasaki and Andy Sernovitz.

The link to the video is http://web.stream57.com/clients/krm/20090709/

It’s about 90 minutes long, but you’ll get some great viral web marketing insight from some key thought leaders who are also practitioners.

Video Fridays #2…Viral is an Outcome Not a Strategy

Here’s a video on Social Media Marketing for your second Video Friday installment. Leah Jones, from Edelman discusses social media marketing is easy to understand terms. It starts out why it’s okay not to blog and builds from there. I love techies who tell you it’s okay not to do something just because everyone is doing it. When watching this, make sure to think which social media tools are right for you…because not all are since we all have different needs.

Here’s the link to the video. Just note the video has a couple of ads embedded in it.

Social Media Marketing

Here is a link to the first installment on social media marketing from Search Engine Watch

Please review it and share what you think about it.

http://searchenginewatch.com/3632809